Four years prior, I wrote a scathing douchebag decree amid the uproar around Disney’s attempt to trademark the name Día de los Muertos. Additionally, a sorely out-of-place short with Frozen characters before the film, sometimes corny over usage of skull imagery, and unnecessary, cringeworthy incorporation of border politics and bureaucracy show room for improvement, but in a climate that is starved for representation, many Mexicans and Latinxs have clung to the film’s strengths. Their commitment to authenticity and research is evident, although there have been poignant critiques calling out an erasure of Indigenous identity and perpetuation of classism in the film, as noted by Binnizá writer Eren Cervantes-Altamirano. No touch is too small for Coco. Rather than taking a step forward, “Moana” (like so many movies before it) asks us to examine the thin line between cultural appropriation and cultural … In an interview with NPR’s Mandalit del Barco, Unkrich admits (in so many words) that the public backlash in 2013 put a fire under their ass to do better and pay closer attention to details. Instead of making music, the Riveras make shoes since the artisan trade has been proudly passed down through generations. Even as Coco zooms in on Miguel, his story is one that cannot be adequately told without the context of his family’s. Cultural appropriation can "be offensive" (turning a hijab into a costume can mock the person who wears it everyday as part of their religion). Assessing the Long-Term Damage of Hurricane Maria: An Increase in Opioid... Cafépocalypse: A Proactive Guide to Life Without Coffee. Miguel’s special canine companion, Dante, is even depicted as a Xolotzcuintli, which is a pre-Hispanic breed that can be traced to Aztec traditions and is believed to carry higher powers. Although Moana (2016) centered on a Polynesian princess who kept her limbs intact for the entire film, when Disney/Pixar finally decided to give us a Latinx leading character in Coco … When Miguel is able to immediately identify all of his family members after he enters the Land of the Dead thanks to years of seeing them on the Rivera altar, it makes me wish my own family had the means to keep better records and archival photographs. Ultimately, though, it seems the film will fall short. Disney’s Pixar successfully tackled cultural representation with the 2017 animated fantasy film Coco, which is serving as a reference on how things can be properly done. Shirley Gómez is a bilingual Lifestyle & Entertainment Journalist. Fantasia (original release, 1940) Embedded from www.youtube.com. We use cookies to ensure that we give you the best experience on our website. This new series lives only on the Disney sister network, Disney Junior, and serves a younger, smaller audience. CW: Spoilers and conversation on Coco’s Film. conducted by Columbia University, researchers found that only 1.4% of films released in the United States, featured Latinx actors in lead roles. While some critics preemptively reduced Coco to a Book of Life knockoff before it was released, comparing the two is a stretch. It portrays our ancestors’ voyage through Mictlán, the mythical city of the dead. When Miguel acts up, his abuela threatens him with a chancla only to be smothered with the kind of exorbitant adoration reserved for only the most chiqueado. Most dramatically, Book of Life chose to cover pop and alternative rock hits from the United States like Radiohead’s “Creep” while Coco developed a soundtrack that elevates the beautiful lyricism and diversity of Mexican music. Rather than stewing in defensiveness, Unkrich and his team chose to listen and enact change. However, the American computer animation film studio and a subsidiary of Walt Disney Studios, Pixar, successfully tackled cultural representation with the 2017 animated fantasy film Coco, which is serving as a reference on how things can be properly done. “Recuérdame,” sung by Hector and voiced by Gael Garcia Bernal, is a quiet corrido about legacy and departure. While Coco isn’t perfect, the film is proof that it’s possible to stay on the right side of the line between cultural appropriation and appreciation. Get Bitch Media's top 9 reads of the week delivered to your inbox every Saturday morning! Beyond being a visually stunning and strong depiction of dominant Mexican culture, Coco reminds us all of the importance of celebrating love and lineage. Disney Pixar’s "Coco," about a Mexican boy and his family which opens in the U.S. on Wednesday, has gotten it right when it comes to Latino representation in film. , a movie about a Mexican family and inspired by the Mexican Day of the Dead holiday, grossed worldwide with $807.1 million, proving that despite the gap, Latinos are avid media consumers and our contributions are highly important. Disney has been accused of cultural appropriation time and time again which made it very easy for cultural critics to scrutinize every decision that the company made while producing Coco. At the time, Disney said it changed the name of their animated film and dropped their pursuit of the trademark. The film, not only tells the story of a Mexican tradition but also boasts a majority Latinx actors that include Alanna Ubach, Gael Garcìa Bernal, Jaime Camil, and Anthony Gonzalez, an uncommon cast in the U.S entertainment business. The film’s opening and closing titles are snipped from papel picado and lush marigold petals cover the Land of the Dead’s walkways. Regardless the Latinx representation is low. who bears a striking resemblance to Pedro Infante and Jorge Negrete, In an interview with NPR’s Mandalit del Barco, known for his social commentary against corporations like Disney, poignant critiques calling out an erasure of Indigenous identity and perpetuation of classism. Anyone remember the time they applied to trademark the phrase "Dia de los Muertos" for merchandising purposes ahead of the release of Coco? Disney also employed other voice actors, a screenwriter, and composer, who were Pacific Islanders. People forget what a rich, sophisticated culture the Mexican culture is. Learn more at www.emillyprado.com or @emillygprado on Twitter and Instagram. Our heritage has been just so challenged this past couple of years. In Coco, the new animated movie from Disney … Within a day of the social media flurry and an online petition that garnered 21,000 signatures, the duo rescinded their trademark applications and issued a mediocre apology. Beyond being a visually stunning and strong depiction of dominant Mexican culture, Coco reminds us all of the importance of celebrating love and lineage. Coco definitely sent a message to the industry that rarely depicted Latin American culture correctly, by promoting cultural awareness instead of cultural appropriation and stereotypes. Like a well-written piece of literature, Coco also illustrates the power of choice and detail. Over Thanksgiving, I took my two young nieces to see the latest Disney/Pixar animated film, “Coco.” In brief, the film is about a boy, Miguel, who pursues his ambitions as a musician in spite of his music-hating family’s wishes. Child trafficking occurs multiple times in "Pinocchio." But after watching the final product four years later, it’s my turn to issue an apology to co-directors Lee Unkrich and Adrian Molina and the Disney-Pixar team, which includes an entirely Latinx voice cast. If you continue to use this site we will assume that you are happy with it. Coco is a 2017 American computer-animated fantasy film produced by Pixar Animation Studios and released by Walt Disney Pictures.Based on an original idea by Lee Unkrich, it is directed by him and co-directed by Adrian Molina.The film's voice cast stars Anthony Gonzalez, Gael García Bernal, Benjamin Bratt, Alanna Ubach, Renée Victor, Ana Ofelia Murguía and Edward James Olmos. The Center for American Progress reported that by 2050 there will be no clear racial or ethnic majority in the United States; Therefore, cultural diversity awareness should be a priority not only in the entertainment field but in every school. March 31, 2021 – (LATINX NEWSWIRE) - Spanish Broadcasting System, Inc. (“SBS”) (OTCQX: SBSAA), the leading minority certified, Hispanic multimedia and entertainment company in the U.S., announced that it will air the popular Spanish-language syndicated program “El Show de Erazno y La Chokolata” on its owned and operated Regional Mexican station WLEY LA …, PRESS RELEASE - Mon, 29 Mar 2021 20:36:41, — Founder Gaston Martinez - a native of Durango - proudly shares the distinctive flavor of a locally-crafted, uniquely historic premium spirit —, PRESS RELEASE - Wed, 24 Mar 2021 18:29:04, — With acquisition of multimedia platform for Latina/Afro-Latinx audience, BrandStar will expand its production and marketing services to reach the growing US Hispanic Market —, The ‘Coco’ Effect: Raising Awareness Around Cultural Representation, When cultural theorist Stuart Hall cultivated the concept of cultural representation, he probably knew that advocating for the depiction of gender, race, and ethnicity was a long, difficult road but not an impossible one. When cultural theorist Stuart Hall cultivated the concept of cultural representation, he probably knew that advocating for the depiction of gender, race, and ethnicity was a long, difficult road but not an impossible one. After decades of stereotypes, in which Hollywood portrayed the Latinx community as criminals, cheap labor workers or hypersexualized beings, Pixar showed how rich and beautiful can be our culture, by completely changing the narrative and taking care of every detail to avoid inaccuracies. Emilly Prado is a writer, educator, and interim director of Youth Programs at Literary Arts in Portland, Oregon. Magazine, Latin Times, and wrote content for Medical Daily and OprahMag.com. To perfect his skills, Miguel secretly studies footage of a musical legend named Ernesto de la Cruz (who bears a striking resemblance to Pedro Infante and Jorge Negrete) and yearns to follow in his footsteps. The film, not only tells the story of a Mexican tradition but also boasts a majority Latinx actors that include Alanna Ubach, Gael Garcìa Bernal, Jaime Camil, and Anthony Gonzalez, an uncommon cast in the U.S entertainment business. Image from Vix.Walt Disney Pictures/Coco. However, the American computer animation film studio and a subsidiary of Walt Disney Studios, Pixar, successfully tackled cultural representation with the 2017 animated fantasy film. Growing up in the United States, I’ve witnessed the way death is still largely taboo and something to be feared. While people who use social media to speak out against oppression are often dismissed as “snowflakes” or “social justice warriors” by people who disagree, the 2013 critiques demonstrate the power of collective voice and the possibility of change. The series is set in the fictional kingdom of Avalor, a country resembling many Latin American countries but vague enough to include wider Hispanic cultural similarities. While it’s a film that somehow makes me even more proud to be Mexican American, it’s a film that will undoubtedly touch everyone. Audiences and actors deserve more. Disney's Trademark For 'Hakuna Matata' Is Cultural Appropriation, Petition Claims The common Swahili expression has been making money for Disney ever since "The Lion King" came out … I set out to the theater on Thanksgiving Day expecting to hate Disney-Pixar’s Coco. There’s even a Xolo dog who guides the dead to the next life. What happened at the beginning was mostly a misunderstanding, and I … “Yet, with few exceptions, Latino participation in mainstream English language media is stunningly low. It was their newest effort to expand the Disney Junior programming. ... successfully tackled cultural representation with the 2017 animated fantasy film Coco, ... by promoting cultural awareness instead of cultural appropriation and stereotypes. It’s not just about tacos and sugar skulls.“. A review of the top movies and television programs reveals that there is a narrower range of stories and roles, and fewer Latino lead actors in the entertainment industry today, then there were seventy years ago,” says the report. Gael García Bernal as Hector and Anthony Gonzalez as Miguel (Photo credit: Disney-Pixar). , which is serving as a reference on how things can be properly done. One of his most recent works of acclaim was on the Disney/Pixar movie Coco. The original release included … The Center for American Progress, that by 2050 there will be no clear racial or ethnic majority in the United States; Therefore, cultural diversity awareness should be a priority not only in the. It is quite clear that in the case of Day of the Dead, the cultural appropriation train has left the station and is moving along at full speed. However, one of the reasons for Coco ’s success was that Pixar wanted to make sure everything was as authentic as possible. “Un Poco Loco,” a song central to Coco’s plot, is a Spanglish tune in the style of folkloric son jarocho that begins with Miguel letting out an adorably boyish grito Mexicano and is accented with a traditional zapateado performed by Hector (Gael García Bernal), an integral character that helps guide Miguel throughout the film. I love it when Disney movies travel around the world. Aesthetics aside, however, creating such a film would by no means be an easy task—making a specific cultural tradition accessible to a global audience, while skirting concerns over cultural appropriation and authenticity, would be a daunting challenge for any production. A. review of the top movies and television programs reveals that there is a narrower range of stories and roles, and fewer Latino lead actors in the entertainment industry today, then there were seventy years ago,” says the report. When she is not writing you can find her reading about feminism, listening to Beyoncé, Demi Lovato, Natti Natasha or Dua Lipa, redecorating her apartment or watching Fixer Upper. If you haven't watched 1940's "Pinocchio" in a … Decades later after Hall shared his theory, mass media, the fashion and beauty industry, the movie industry, marketing, and publicity agencies still struggle in properly accommodating cultural identities, and fails in accurately addressing other culture’s traditions. 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